About
fitmi! is a professional bike-fitting service and custom bike dealer, founded in 2015 by Maxine Bratus, a cycling enthusiast with more than 15 years of experience in the art and science of bike-fitting. She has since become one of the most renowned bike-fitters in the area.
Maxine’s passion and love of cycling continue to fuel her enthusiasm for helping her fellow cyclists get the most out of their ride. From the recreational cyclist to the hardcore mountain biker, our services are designed to help all cyclists, regardless of their experience.
The fitmi! Difference
The fitmi! philosophy is all about the rider. We discover your unique structural alignment, asymmetries, flexibility, functional strengths and weaknesses, and make adjustments while honoring your neutral. We believe you’re perfect the way you are, and it’s our job to achieve the best position for you, without overcorrecting.
Our goal is simple: to bring you comfort, performance, and joy riding your bike.
Certifications & Accolades
Maxine’s qualifications include:
- Over 17 years of bike fit experience, since 2005
- FitKit Level 2
- SICI Level 1 course and certification
- F.I.S.T Workshop
- Specialized BG Fit Level 1
- Specialized BG Fit Level 2
- Specialized Certified Master Fitter
- Touch For Health Applied Kinesiology Level 1
- Performed bike fittings for the Specialized-Lululemon team
- Completed Befitting Bicycles Biomechanics Level 1 and Advanced Shoe Modification courses
“…Exceeded every expectation by several kilometers! Maxine provides an unparalleled level of customer service, technical knowledge and compassion in her fittings. Cheers to THE BEST!….”
—Jeffrey R.